The Michigan Wildlife Council will meet from 9 a.m. to 3 p.m. Tuesday, Jan. 31, at the MSU Diagnostic Center, 4125 Beaumont Road, Lansing.

Agenda items include a creative presentation from Gϋd Marketing, the firm that developed and is implementing the media campaign to educate Michigan residents about the benefits of hunting, fishing and trapping in Michigan. Güd also will discuss the campaign’s progress to date, as well as review an advocate communications plan.

Following the presentations by Gϋd Marketing, the council will receive public comments beginning at 11:55 a.m. Anyone wishing to address the council during that time may register with Kathy McGonagle, assistant to the Michigan Wildlife Council, either by calling 517-284-6056 or emailing Each individual will be limited to three minutes. Registration also will be available during the meeting.

The Michigan Wildlife Council is a nine-member public body established by Public Act 246 of 2013. Members are appointed by the governor and subject to the advice and consent of the Senate. Created by the Legislature to direct the expenditures of the Michigan Wildlife Management Public Education Fund, the council will work in conjunction with Gϋd Marketing to promote the essential role that sportsmen and sportswomen play in furthering wildlife conservation and to provide education about hunting, fishing and taking of game.

For more information on the Michigan Wildlife Council and the complete meeting agenda visit