The Michigan Wildlife Council exists to preserve Michigan’s rich hunting and fishing heritage while advancing conservation and wildlife management.

The overall mission for the Michigan Wildlife Council, set in statute: MCL 324.43532B (18), is to:

Develop and implement, in conjunction with a third-party marketing or advertising agency, a comprehensive media-based public information program to promote the essential role that sportsmen and sportswomen play in furthering wildlife conservation and to educate the general public about hunting, fishing, and the taking of game. That education shall include, but is not limited to, teaching that hunting, fishing, and the taking of game are any of the following:

1) Necessary for the conservation, preservation, and management of this state’s natural resources.
2) A valued and integral part of the cultural heritage of this state and should forever be preserved.
3) An important part of this state’s economy.

The Colorado Model

The Colorado Wildlife Council’s mission is to educate the general public about the benefits of wildlife, wildlife management, and wildlife-related recreational opportunities in Colorado, specifically hunting and fishing. The council is funded through a surcharge on hunting and fishing licenses, and managed by a citizen advisory board.